— Bertoldo, Baker, Carter, & Smith

BBCS is a law firm that wanted to maintain their current logo and qualities of trust and professionalism but also wanted to uplift their brand into something modern and energetic. I opted for bolder use of their color palette with high contrast for energy as well as bold but readable type that transfers well to outdoor messaging.

Deliverables included creative direction concepts, a variety of billboard concepts, newsletters, mailchimp template, and web ads.